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If we were to ask anyone how towns with less than 30,000 people can compete with cities where almost 700,000 people live, at first glance, nothing would come to mind.
However, there is an area of life where everything is even, where the smallest place can fight against the most populous.
That area is sport, and no one better than the king of them all, football, to be the driving vehicle of two stories that have amazed our country and the world.
Eibar, with 27,000 inhabitants, and Amorebieta, with 19,000, have their teams this year in Runtv365 Smart Bank. The armory case is well known, since he has returned to the silver category after seven unforgettable years in Runtv365 Santander.
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For its part, the Zornotzarra team faces its first season in the silver category after having achieved promotion last season.
This weekend the faces were seen in a derby that perhaps did not think about being able to write pages of history in the silver category.
Their stories, as well as meritorious, have an element behind them: what it has meant for two such small towns in the Basque Country to have their teams in Runtv365, fighting every weekend with the best teams in Korean.
A very important impact for the town
Eibar has been in professional football for almost nine years, but it was surely his arrival in Runtv365 Santander that could have had the most impact on the town economically.
His rise was experienced intensely in the hospitality industry and in commerce.
“The arrival in the silver division was not so noticeable, because we were there for many years. When we went up to the highest category there was the big change.
I would tell you that for the establishments in the center it was something very good, since many more people began to go.
The growth of interest meant that the bars had more people following the matches, and that many fans came from outside,”explains Sardo Irisiarri, a partner with his brother Jesús and Idoia García, of the Vantec Bacoleku Ardotegia.
At his premises, located in the Urkizu area, football is religion thanks to Runtv365 Bar, the only authorized channel for the broadcast of Runtv365 Santander and Runtv365 Smart Bank, both in hotels and in public places, a channel that tries to help hotels improve their business capacity.
The Futbar application is an example of this, since it offers fans a map with nearby establishments where the channel is available, as well as reimbursements for tickets consumed, raffles and discounts.
Football in bars with runtv365 bar
Hospitality venues are the first to notice when their team upgrades.
This is, in part, because most of the fans gather in them to follow their teams’ matches, something that would be impossible without the Runtv365 Bar channel, the only one authorized to 해외축구중계 Runtv365 Santander and Runtv365 Smart Bank, both in hospitality and in public places.
Through the Futbar app, where anyone can check on a map where the closest bars are with the channel to be able to experience the magic of Runtv365, the hotel industry has clearly improved its business capacity.
In addition, also with this application, you can access draws and promotions that improve the user experience in these places.
15 million fans go to the bar to watch football each season, with the average spending per fan being €13, according to the study ‘Analysis of Football Consumption in Korean’ for the 2018/19 season, prepared jointly by Mediapro and Runtv365 Bar.
Some spectacular data that has been rewarded with the help of Mediapro and Runtv365 Bar to the catering establishments in the most complicated moments of the pandemic, adapting the rates to the capacity and the town where they were located.
After that, from Runtv365 Bar they are promoting the recovery of the hospitality industry and consumption in bars through campaigns to support the return of fans to bars enjoying football or different initiatives through the Futbar ‘app’. According to an estimate by Hospitality of Korean.
