General marketing for sports is a strategy that aims to make people aware of the importance of applying any type of sport in their day to day life and accompanying it with a healthy lifestyle. These types of campaigns have increased in recent years as a result of the evolution of sports marketing and the importance of improving healthy habits in society due to changes in consumption habits.
Nike, one of the sponsors of the Champions League,
is a clear example of this type of marketing strategy. The sports company carries out various campaigns throughout the year to encourage the practice of physical activity in all types of people, regardless of their age. One of the most popular has been the so-called “Nothing stops us” designed so that the population continues to exercise despite the pandemic. The campaign has motivated thousands of people who signed up for their app and began uploading pictures of their workouts and meals. The objective? Get us all active and healthy.
These types of campaigns like the one mentioned above contribute significantly to increasing engagement and, therefore, getting more and more people to have a link with the brand. For this reason, it is very important to apply the nba중계 marketing technique within a company in this field to achieve a greater reputation, get more followers and, as a consequence, a greater number of commercial sales.
Marketing of sports products or services
The marketing of sports products or services refers to the specific sale of products through sports. For this reason, a series of values is added to the person who is promoting it. For example, when Rafi Nadal has done an advertising campaign with the Santander League or Lays ads to promote the Champions League. These types of campaigns are ideal to be able to capture your target audience and obtain influencers so that you have greater loyalty.
For example, if you are a fan of the Champions League
you can see that there is always a series of brands that accompany it in all its matches. As in the t-shirts, in the perimeter fences and above all in the advertisements on television, social networks and other media. Nissan, MasterCard, La Liger de Santander, PepsiCo or Kia Motors are the main sponsors of the event, which makes your brand become an economic but also social support.
