Home Future Technology 7 Lessons I Learned the Hard Way as a Junior Web Developer So You Should Not Have To

7 Lessons I Learned the Hard Way as a Junior Web Developer So You Should Not Have To

by zubairHassan

You started a new business and created a dedicated website for it. Now, you want to spread the word about it so you invested a lot of money into marketing. The results were satisfactory as your website traffic starts to go up. After couple of years, you succeeded in brings thousands of visitors to your site. Unfortunately, only a handful of visitors that lands on your website are actually engages with your website and most of them bounce off your website. This increases your bounce rate and reduces your website conversion rate.

Why engaging your website visitors is important? Engaged website visitors are an asset for a business because they are not only willing to buy your products but they can also recommend it to others as well. More importantly, they will spend more time on your website as well.

In this article, you will learn about how you can boost user engagement on your website.

  1. Use Simple Navigation and Layout

What is the first thing that catches the user’s eye when they land on your website? It’s the design and layout of your website. If your website layout fail to make a great first impression, you will have a hard time in keeping your users engaged. Similarly, your website navigation can make or break your website. It is better to stick to a clean and minimalistic layout and simple navigation on your website instead of trying fancy stuff and hampering the user experience in the process. Avoid hidden navigation as it confuses users instead of making their lives easy.

  1. Make Your Content Easy To Read

Just like the layout and navigation, the structure of your content also matters. The way your website content is organized on your website have a huge impact on user engagement. With most users only skimming through your website content, it is important to make your website content easy to skim. More importantly, you should give the text some breathing space by using negative space. Use space after paragraphs and bullets to make your website content easy on the eyes. No one likes to read large blocks of boring texts so you should avoid using them on your website. A brochure design company creates brochures with these considerations in mind.

  1. Use Exit Pop-up Cleverly

When a user abandons your website, there is a reason for it. As a business, it is important for you to identify that reason and fix it as soon as possible so that fewer people abandon your website. You can use exit pop ups for this purpose. You can add a call to action, a survey, or a free giveaway to exit pop up to keep the users engaged and keep them on your website for a little longer. Exit pop ups can be a great tool when it comes to preventing users from abandoning your website.

  1. Send Automated Emails

There are instances when a user lands on your website and get the information he or she is looking for and leaves your website. The worst part is that users rarely come back for more, especially if they do not have a great first experience. Persuading these users to pay a visit to your website again is not easy. Thankfully, you can do that by sending automated emails. For this, you must collect emails of your website visitors. Once you have their emails, fire automated emails and reminders to users that have not visited your website for a long time and tell them what’s new and exciting on your website that they might be missing out on.

  1. Add Live Chat Feature

Sometimes, users get a little confused when they land on a new website, or they want to inquire about a piece of information they could not find on your website or maybe they want to know more about your products and services. Live chat feature can come in handy in all those situations. It is a great way to respond to customer queries and keeping them engaged. Make sure that live chat window is clearly visible on your website and pop up when a user wants it to. You can also use it in exit pop ups or for sending a message to your website visitors.

  1. Increase Page Load Speed

Imagine clicking on a website URL and waiting for the website to be displayed on the screen. There is nothing worse for the user experience of your website than making users wait. Users hate to wait for the website to load and will abandon your website if it fails to load within the first couple of seconds. Get rid of unnecessary website elements that are increasing your page load times and make your website nimble so it can load almost instantaneously and deliver an immediate response. 

There are many ways to decrease the page load time of your website. You can minify your code, use a content delivery network, leverage browser caching and minimize the number of redirects and HTML requests. All this can go a long way in shedding off seconds from your website page load times and significantly improves the user experience of your website. Page speed or website load time is also a ranking factor so improving it can also help with website visibility on search engines.

  1. A/B Test Your Design

Not sure whether you should choose one website layout over other? Why not A/B test them. By putting different website elements to A/B test, you can easily find out what works and what does not. This will help you to optimize your website for engagement and conversions. For instance, you want to choose a color for your call-to-action buttons and you are confused between the green and red. By A/B testing both, you get a better idea about which one works best for you.

How do you keep your website visitors engaged? Feel free to share it with us in the comments section below.

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