About IAB

The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. The role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia. We are a registered not-for-profit organisation with membership fees and revenue generated invested back into the IAB’s outputs such as resources, events, reporting, and industry representation. 

As one of over 47 IAB offices globally and in the rapidly changing digital advertising and technology ecosystem, IAB Australia is constantly moving forward and identifying how best the assist our members and the industry at large. The IAB Industry Charter details the organisation’s focus on helping marketers and agencies involved in digital advertising by:

  • Demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
  • Ensuring the necessary standards and guidelines are in place to promote a trusted and transparent digital marketplace, reduce the friction within in the digital supply chain and to improve the online advertising experience for consumers, advertisers, and publishers.

The Charter outlines key areas of activity: content and ad measurement; digital ad effectiveness; data and data privacy; standards and guidelines; and improving the digital value chain.

To achieve these goals, IAB Australia produces content in the form of standards and guidelines, best practice handbooks, and research and resources to clarify and improve digital ad effectiveness and strengthen the supply chain. We also invest significant time and resources in the management of a sole and preferred supplier deed for digital audience measurement, delivering a world-class digital measurement solution for the digital advertising industry.

In addition to the IAB team, we leverage the skills, experience and commitment of over 140 member companies, many of whom actively work across our Councils and working groups – all comprising of subject matter experts – helping us address core pillars of simplified and standard online audience measurement, research, online operational standards and guidelines, and regulatory affairs. This makes IAB Australia an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice to further our industry objectives.

To find out how you can benefit from membership and become involved in shaping the growth of this industry, please review our membership details or email iabaustralia@iabaustralia.com.au.