One of the biggest challenges you may encounter in your digital marketing journey is writing content that’s SEO optimized as well as highly engaging to keep the readers at the edge from start to finish.
Building a blog audience isn’t as easy as it sounds. Today, people have several options to get their required information and products, because of which their demands have considerably increased, and priorities have evolved. If you want to rank higher on Google, you need to be smarter with the content you post on your website. The most fundamental practice to accomplish this goal is SEO copywriting.
If you’re not a technophile and don’t have a background in technology, the idea of SEO optimization may sound complicated. However, if you write for people and not just for the search engine, you can dramatically improve the blog’s reachability and performance.
So, What Is SEO?
SEO is simply a method of optimizing the effectiveness of content for Google and other search engines. The ultimate purpose of SEO optimization is to rank higher than other businesses and blogs, targeting the same keywords.
Primary Goals of SEO Content Writing
SEO content writers shouldn’t just focus on the writing if they want to thrive in the online business world. They need to write content that adds value to their clients. Let’s look at the fundamental aspects of an SEO optimized content:
Solve a Problem
When do you open Google? People generally embark on Google to find an answer to something that bothers them or if they’re concerned about a problem but fail to find a reliable answer elsewhere.
If you already have an online client base, try to learn about their concerns. If, for instance, your business offers skincare products, you can create a short quiz to learn about their skin type and priorities and provide them solutions or suggestions on the products they should consider using. You can also share why having a proper skincare regimen is important.
Today ‘how-to’ blogs have become increasingly important. Conduct short surveys to learn what your clients want to learn and create blogs to help them learn how to use the products you offer, the right way to store them, and to make the most of their investment.
Appeal to The End-User
Whether you partner up with another company for SEO content writing services or hire an in-house SEO content writing team, you should ensure they’re creating content that’s equally relevant and useful for your prospects, clients, customers, and random readers. If you prioritize your readers’ content, they will spend more time on your web pages, and it will eventually help you nail a higher rank on the Google Search Engine.
The SEO Process
The SEO process involves the following steps.
There are there primary components of great research.
- Customer Research: In this type of research, you conduct different online and on-site surveys to learn about the preferences, likes, and dislikes of your target customers.
- Industry Research: This involves close inspection of competitors’ websites and their tactics and learning about the current trends in your specific niche.
- Keyword Research: This is the most fundamental form of research. You need to use different tools to research high-performing keywords and develop an SEO content writing strategy to incorporate them into your writings. You need to develop a structure for keywords on every page of your website and optimize each page for the main keywords you aim to target.
For SEO optimization, you also need to add internal and external links to your website. Make sure your SEO content writing services providers build links to your website’s main pages, particularly the homepage.
A study by Redevolution indicates that Google displays search engine results according to a webpage’s relevance and authority to improve the user experience. The number of links pointing to your web pages helps Google determine the authenticity of your website.
SEO optimization isn’t a one-time thing. It’s quite an extensive task and a significant portion of your time. You need to make consistent efforts to keep it relevant. Don’t forget that SEO is a long-term process and may take time to update keywords and links.
Google keeps on changing its algorithms and making updates to its ranking system. As search engines continue to update and your website traffic improves, you need to closely look at the rankings and the customers who frequently visit your website to improve your digital marketing strategy.
Legit SEO Copywriting Tips
Create Irresistible Headlines
Regardless of how authentic and informative your content is, if the headline is just mediocre, don’t expect it to boost your click-through rate.
If you don’t want to waste a valuable SEO copy, focus on things your readers will see first, such as the headlines.
If you successfully make it to the top 10 search results on Google, where you rank #1 or #4 won’t matter anymore! All that will count then is how catchy your headlines are. Headlines that include numbers are always winners. If possible, always add a figure to your headline to instantly grab your audience’s attention.
Before you write an SEO copy and publish it, you need to write a meta description to help searchers and search engines understand the topic of your blog or article. This is where SEO content services providers come to the rescue. They understand the importance of every tiny detail of a blog that you may generally ignore.
Since most people come to Google when they have a specific query in mind, they often don’t have time or any desire to read all the content you’ve written. Therefore, it’s best to stick to the point and mention all the key points in the form of bullets. If possible, also try to incorporate strong keywords within these bullets, as they may increase their value and the overall user experience.
The number of times you use a keyword in a blog or a webpage is called keyword frequency. Take the keyword ‘’best skincare routine’’ for instance; the keyword frequency will determine how many times you have repeated this keyword in your 400, 800, or 1000+ word blog. However, the keyword density determines the ratio of “best London hotels” to other words on the same webpage.
While keyword density and frequency don’t matter as much today, they still play an important role in improving a webpage’s ranking. Avoid small on-page SEO optimization mistakes like excessive keyword insertion and keyword stuffing. Don’t use a keyword where it isn’t needed!
Images are one of the first few things that capture someone’s attention when they land a webpage. Don’t publish plain, simple content; try to spice it up with some attractive pictures, infographics, or figures and graphs. Images make your content pop, and you need to be highly careful when choosing the imagery because they play a key role in setting a specific ‘vibe’ of your business and presenting your brand’s vision. If you have a Pinterest account, you can pin your posts there and create another channel for your customers to visit your website.
About The Author
The author of this post is a senior SEO content writer at a reputable digital marketing agency and SEO content services provider, Search Berg. The company provides high-quality SEO content writing services to its clients at cost-effective rates. They have a highly experienced and qualified team of web content writers who write compelling and SEO-optimized content for their clients’ websites, articles, and blogs. They aim to help business boost their online sales and build a lasting impression on their clients.